Horse urine perfume: why online bargains may be dangerous

Horse Urine Perfume: Why Online Bargains May Be Dangerous

As the demand for budget-friendly items grows online, consumers face an increased risk of acquiring counterfeit products. Some of these fake goods have been found to contain hazardous substances, such as horse urine, which could pose health risks. The illegal counterfeit trade not only fuels organized crime but also spreads substandard products through platforms like social media and marketplaces.

Uncovering the Hidden Threats

During a visit to former holding cells in Swansea, BBC staff observed stacks of counterfeit goods seized by trading standards officials. These items, often sold at low prices, range from defective toys to unsafe electronics. For instance, Labubus imitations feature removable eyes posing a choking risk, while Super Mario toys contain harmful chemicals in their suction cups. K-Pop Demon Hunters dolls, though visually appealing, are prone to faults and safety issues.

“Cosmetics and perfume, when we had some tested, have had horse urine in them so you don’t want to be putting that on your skin,” said Helen Barnham, head of enforcement campaigns at the Intellectual Property Office (IPO).

The IPO highlighted that the rise of online shopping has provided criminals with an easier avenue to sell fakes. Influencers and social media have further amplified this issue, drawing younger buyers toward low-cost products. While genuine bargains exist, experts warn that counterfeit goods can endanger children and vulnerable individuals.

Testing and Regulation Challenges

Consumer groups emphasize that many products bypass standard safety checks. Testing by The Ladder Association revealed that all extendable telescopic ladders purchased online failed safety assessments. Peter Bennett, the association’s executive director, noted that “when they fail, they fail catastrophically. They basically snap.” Similarly, Kerri Atherton from the British Toy and Hobby Association expressed concern over overseas toys that don’t meet UK safety standards.

Investigations by Which? have uncovered numerous dangerous items, including energy-saving plugs that risk fires and baby sleeping bags that could lead to suffocation. Inga Becker-Hansen of the British Retail Consortium added that “the responsibility for consumer safety sits with the whole supply chain,” from manufacturers to online platforms. She called for stronger accountability through upcoming legislation.

Legislative Measures to Combat Fakes

Following the passage of the Product Regulation and Metrology Act 2025, the government is now consulting on secondary rules to enforce penalties and regulate online sales. Consumer protection minister Kate Dearden stated: “These reforms are about making our product safety system fit for the modern world – shutting loopholes, clamping down on unsafe sales and giving responsible businesses the certainty they need to grow.” The goal is to ensure that online shops meet the same safety standards as traditional retailers, addressing the challenges posed by rising costs and consumer demand for affordable deals.