Popeyes takes over famous $150 chicken tender tower at Hamptons celebrity hotspot
Popeyes Takes Over Iconic $150 Chicken Tender Tower at Hamptons Celebrity Hub
Popeyes takes over famous 150 chicken - Montauk, New York, has long been a magnet for A-listers, and now its most famous culinary attraction, The Surf Lodge’s renowned $150 chicken tender tower, is undergoing a transformative upgrade. The celebrity hotspot, known for its blend of luxury accommodations, top-tier dining, and live music events, has partnered with Popeyes to introduce a "first-of-its-kind" fusion of Southern flavors and upscale dining. This collaboration is set to redefine the summer experience for visitors, offering a premium twist on the fast-food brand’s signature dish.
The Surf Lodge, a multifaceted venue located on the scenic East End of Long Island, has drawn stars like Kate Hudson, Gwyneth Paltrow, Leonardo DiCaprio, and Snoop Dogg since its 2008 debut. Its summer concert series, which has become a staple of the area, continues to attract major acts, including Snoop Dogg and Teddy Swims, as it runs through Labor Day. The partnership with Popeyes adds a new dimension to this already iconic setting, positioning the Louisiana-based chain as a central player in the Montauk dining scene.
At the core of this new venture is the chicken tender tower, a towering creation that has previously captivated food enthusiasts and celebrities alike. The dish, which features a stack of hand-breaded, hand-battered tenders paired with fries and a selection of dipping sauces, has earned a cult-like following. Last year, a TikTok reviewer hailed it as "amazing" and "worth every penny," praising its bold taste and the experience it delivers. "Might be the best chicken tender I’ve ever had," they added, highlighting the tower’s unique appeal.
Popeyes has elevated the offering with its own Louisiana flair, crafting a version that promises to stand out in the competitive Hamptons food market. The tower, now reimagined, will be served alongside a curated flight of Popeyes dipping sauces, each designed to complement the crispy, flavorful tenders. "These tenders will be stacked in a multi-level tower and presented as a premium culinary experience," Popeyes stated in a press release. The $150 price tag, which remains unchanged, reflects the venue’s commitment to luxury, with the brand noting that it aligns with The Surf Lodge’s reputation as a high-end destination.
For those seeking a more affordable option, Popeyes has also introduced smaller boxed servings of the chicken tenders. Starting at $40 for two people, these portable versions allow guests to enjoy the dish without the full tower’s cost. The fast-food chain emphasized that the partnership aims to "show up for guests in a fresh, unexpected way," combining the vibrancy of its menu with the glamour of the Surf Lodge’s setting. "Great music, culture, and craveable food come together to create a uniquely elevated Popeyes experience," said Matt Rubin, chief marketing officer of Popeyes for North America.
At the same time, Jayma Cardoso, founder and creative director of The Surf Lodge, praised the collaboration as a perfect match for the venue’s identity. "It’s an iconic collaboration that brings our signature chicken tender towers together with the unmistakable taste of Popeyes," she remarked. The partnership, she added, is a natural extension of the Lodge’s mission to deliver unforgettable moments. "It feels very special and just takes it to another level," Cardoso noted, underscoring the blend of innovation and tradition that defines the new menu.
The Surf Lodge’s summer programming has always been a draw, and the addition of Popeyes’ offerings is expected to enhance its appeal. The venue’s concert series, which has featured artists like John Legend, Jimmy Buffett, and Willie Nelson, will now offer a more immersive experience with the new tower as a centerpiece. Popeyes also plans to introduce exclusive menu items, limited-time drops, and custom merchandise throughout the summer, further solidifying its presence in the East Coast’s premier music and culture hub.
While the tower is a highlight, its popularity has extended beyond the immediate location. Social media platforms have buzzed with excitement over the dish, with users from across the country sharing their experiences. The Surf Lodge’s reputation as a must-visit destination for celebrities has only amplified the tower’s status, making it a symbol of the area’s vibrant summer scene. Even outside Montauk, the tower has become a sought-after menu item, drawing attention from food lovers and influencers who are eager to try the latest addition.
The Surf Lodge’s expansion into Aspen, Colorado, in 2019 has allowed it to maintain its cultural relevance, but its roots in Montauk remain central to its identity. The venue’s summer lineup includes a mix of headliners and local talent, creating a dynamic atmosphere that pairs with its signature dishes. Popeyes’ involvement in this setting is a strategic move, as it aims to align with the brand’s image as a bold, energetic presence in the food world. "Our exclusive partnership with The Surf Lodge places Popeyes at the heart of the East Coast’s premier music venue," the company stated, emphasizing the synergy between the two entities.
Montauk’s place in popular culture has also played a role in the tower’s success. The area is prominently featured in the Bravo reality show *Summer House*, now in its 11th season, which has brought additional attention to the Surf Lodge. Fans of the show have noted the frequency with which cast members order the chicken tenders, sparking discussions on platforms like Reddit. One user humorously remarked, "I think it’s hilarious how often the cast orders chicken tenders," while others theorized that the dish’s reliability makes it a go-to choice when alcohol is involved. "Chicken tenders and fries are awesome," wrote one Redditor, adding that the recipe is a "correct answer" for Long Island locals.
The partnership’s significance extends beyond the food itself. By collaborating with a global fast-food brand, The Surf Lodge is not only enhancing its menu but also broadening its audience. The tower, described as "the most-photographed food moment of the summer," is designed to capture attention, both on social media and in person. Its layered presentation and flavor-packed components make it a standout item, perfect for Instagram-worthy moments and sharing with friends. The company’s statement highlights the intention to create a "fresh, unexpected" experience, ensuring that the tower remains a memorable part of the summer festivities.
As the summer season progresses, the Surf Lodge and Popeyes will continue to build on this collaboration. The fast-food brand’s signature menu items, including its renowned crispy tenders, will be available alongside the tower, offering a range of options for guests. The venue’s commitment to quality and creativity is evident in its partnership choices, and the chicken tender tower serves as a testament to that philosophy. Whether enjoyed as a luxurious centerpiece at a concert or as a casual meal with friends, the dish promises to deliver a taste of